APIVITA MY COLOR ELIXIR PERMANENT HAIR COLOR KIT 7.0 BLONDE
APIVITA’s My Color Elixir permanent hair color has been specially designed to focus on
safety, naturalness and a professional color result respecting the natural balance of the scalp.
It does not contain ammonia, an alkaline agent that may have a strong, unpleasant smell.
It is enriched with the innovative COLOR MAGNET that stabilizes and seals the color into the hair structure.It offers full grey coverage and an impressive vibrant, longer lasting color.It has a pleasant fragrance and a formula that respects the scalp’s natural balance.The texture is creamy and does not drip, to ensure easy application.